About Us
The story begins in 1996, when Pierre Choukroun acquired the domain name Pomerol.com, visionary about the importance that the internet would take.
It was in 2001 that he created the very first website, originally designed to share his visceral passion for terroir, vines and wine.
Graduated in 1998 with a degree in viticulture / oenology, he operated Château la Fleur de Plince in Pomerol, whose wines have known many successes.
A constant evolution
A turning point occurred in 2009 with the sale of our Pomerol wine property. We then refocused our activities in the heart of the classified village of Saint-Emilion.
This new page was written through several entrepreneurial adventures: the opening of a wine bar, followed by the restaurant "Les Délices du Roy", then the creation of charming guest rooms "Les Logis du Roy". From 2012 to 2021, we also ran a physical wine shop.
Today, in 2026, we are focusing on the essential: welcoming guests in our guest rooms "Les Logis du Roy", still located in the village of Saint-Emilion, and the trade of fine wines.
GVBSC: Expertise and Choice
It is now through our trading company GVBSC that we operate the purchase and sale of exceptional wines.
With our experience and a network woven over decades, we are today able to offer you the most exhaustive choice on the web.
To build this unique catalog, we work directly with estates, but also with privileged allocators, private collectors and investors, thus guaranteeing access to rare and sought-after bottles.
"Wine is colour, It is life, it is taste, But it is also this bouquet Of exceptional scents, This dream that escapes from a glass, To invade, in gusts, Your nose, your imagination And all your mind. Let yourself be seduced and enter Our world of softness..."
